- Online contact information, including instant messaging user identifiers, voice-over internet protocol (VOIP) identifiers and video chat user identifiers;
- A screen or username, where it functions in the same manner as online contact information;
- Persistent identifiers, including an Internet Protocol (IP) address or mobile device IDs that can be used to recognize a user over time and across different websites or online services;
- A photograph, video or audio file, where such file contains a child’s image or voice;
- Geo-location information that’s sufficient to identify street name and the name of a city or town.
What does that mean? Child-directed websites are scrambling. But they do not have to. There are a number of ways that they can implement what the new COPPA Rule defines as Prior Parental Verification (PPV). Some are easy to use, some not as easy. Some are online and some are offline. Some are instantaneous. To review a list of parental verification options offered by one of the FTC-approved COPPA Safe Harbor providers, click PPV.
Is it hard to do? It sounds difficult, but to view an example of parental verification click this link for is a short video of the parental choices.