Children's Online Privacy Protection Act of 1998 expands to regulate behavioral tracking, plus geolocation data, photos, videos and audio recordings made by kids under 13.

The Federal Trade Commission said this week that revised rules for the Children's Online Privacy Protection Act of 1998 (COPPA) have taken effect.

COPPA, which the FTC enforces, prohibits anyone from knowingly collecting personal information on children under the age of 13, without first obtaining their parents' verifiable consent. COPPA also requires sites to post clear, complete and accessible privacy policies, and to secure any children's information they collect. The rule first went into effect in 2000.

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