Law360, New York (April 26, 2013, 8:01 PM ET) -- In new guidance on its online privacy rule for children, the Federal Trade Commission on Thursday pushed companies to voluntarily adopt protections for teens as well, continuing a crusade that attorneys fear will lead to enforcement actions under the agency's authority to police what it considers unfair or deceptive practices.

Responding to calls for more clarity on how to comply with amendments to the Children's Online Privacy Protect Act (COPPA) rule issued in December, the FTC released an extensive frequently-asked-questions document to help child-directed website operators, mobile application developers, third-party plug-ins and advertising networks comply with their new obligations under the rule by July 1.

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