From cyber-bullying to Operation Rescue, efforts at keeping kids safe online have known some admirable allies over the years. Can that same spirit of protecting innocent youths be used then by spirits brands and marketers of “adult products” too?

Buddy Media and Twitter think so, teaming up last week in the endless struggle against teen mischief, launching an “age-screening” feature that will restrict kids from accessing inappropriate content on the 1400-million-strong social network. The free tool is designed to help marketers prevent underage users from following brands with sensitive material, especially alcohol, although it could be used for other adult oriented products as well.

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