The alcohol industry is regulated heavily by the Federal Government as to exactly how and where it can advertise, and that includes online. As such, I was particularly interested to see Ciroq Vodka, the brand produced by Sean "Puff Daddy" Comb's Bad Boy Entertainment and Diageo, expand its online advertising efforts to include the use of shareable widgets.

"It's the same as any other age verification online," he told me. "The tough part of working through these new technologies is how does this fit into existing legal framework? There's not a lot of precedent for these kinds of things."

Read more at: http://blog.clickz.com/080226-213733.html.