"…The Internet, with no government oversight and leaky parental controls, only compounds the problems. Self-imposed age-verification measures are almost laughable in their naïveté. Most ask visitors if they are of age, or ratcheting up the level of difficulty, request people to punch in their dates of birth to ensure they meet the qualifications. All that’s needed to get around that more advanced system are some basic math skills and a desire to sneak past the virtual bouncer. Anheuser-Busch, to its credit, will have one of the smarter gatekeepers keeping watch over Bud.TV. It has bought an identity-verification system used by casinos and banks, Aristotle’s Integrity, which checks the names and Zip codes against driver’s licenses and other public records."

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