Aristotle CEO, John Phillips, addresses the Attorneys General on their interest in child protection through online age and identity verification.

In response to a request from the organization of the nation’s top state law enforcement officials and spiced by a CBS News’ Sixty Minutes report on real versus fake age screens, he laid out the evolution, rationale and methodology behind America’s most widely adopted solution to screening out children from age inappropriate marketing and sales online. (The robust age screen in the report was Aristotle’s Integrity system).

Alcohol, tobacco, R-rated movie trailers and other common examples enlivened Mr. Philips’ brief presentation which also included four specific verification scenarios – of special interest to the AGs, in which MySpace’s massive PR was systematically rebutted.